I X I BLOWLY, is the ultimate shallow assault crankbait and third creation from the I×I project born from the combined insight of Katsutaka Imae and Yuki Ito.
 Equipped with Ito’s signature hydrodynamic theory (PAT.P) deployed in the FURIOUS series, BLOWLY features a fat-bodied profile that stirs the super-shallow zone with an fever-pitch retrieve action. This is no ordinary crank—it’s a veritable shockwave generator, designed to rattle the instincts of bass lurking anywhere near the retrieve line, forcing reaction bites from even the most indifferent feeders. At any retrieve speed, the I×I BLOWLY delivers a high-frequency pitch that outdoes even classic balsa crankbaits. Its distinct performance stems from the fusion of two critical elements:
 • Expanded frontal surface area that enhances visual and vibrational presence
 • Patented water-through structural design that amplifies action and hydrodynamic control Though it runs in the super-shallow range, BLOWLY provokes aggressive chase bites from bass rising out of deeper zones or approaching from lateral angles in open water. The result is a nonstop, high-alert game, where strikes come from every direction―vertical or horizontal―without warning.