Total cranking balance; a standard in its class Rush 60 has been designed with the buoyancy chamber in the middle of the body. This has allowed the lure to wobble the head and tail from side to side, with the center of the body being the pivotal point. In addition, we have employed a fixed weight system for a more efficient initiation of action. With the outstanding body balance, we were able to reduce the size of the lip compared to the regular crank baits without sacrificing its action response. This reduction in size has also reduced the water pressure against the lip, easing the reeling stress on the angler. A mid-diver with minimal stucking Succeeding? the basic concept of the Rush60, this Rush120 has had the snag preventing characteristics drastically improved when the lure has contact with the bottom. The body shape, swimming posture and lip shape has lead us to the ideal hook position and size to reduce any snags while fishing.