Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild searching action or straight retrieve for hardfl ashing “wounded-minnow” Rapala wobble. Internal MaxCast Mechanicsm Balanced with Tungsten Balls for Accuracy Aerodynamic Body Shape Premium VMC® Spark Point® Hooks Suspending on Pause Oval Line Tie Internal Laser Etched Scales Deep 3D Holographic Eyes Hand-Tuned & Tank-Tested