For 90 years, Rapala has been reeling in anglers with a passion as deep as the waters they fish. We’ve been here for nearly a century, and trust us, we’re not slowing down—we’re here for another 90 at least. As the only mass manufacturer using responsibly sourced balsa wood, we stay true to nature without compromising on craftsmanship. Our decades of dedication to quality and innovation have set a new gold standard for wooden lures. We are proud to present our biggest milestones in these pre-selected kit packages that include the Classic in vintage color, a Custom HD printed pattern and the pinnacle of wooden lure manufacturing, the Elite version of the lure.