Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild searching action or straight retrieve for hard-flashing “wounded-minnow” Rapala wobble. Internal MaxCast Mechanicsm Balanced with Tungsten Balls for Accuracy Aerodynamic Body Shape Premium VMC® Spark Point® Hooks Suspending on Pause Oval Line Tie Internal Laser Etched Scales Deep 3D Holographic Eyes Hand-Tuned & Tank-Tested