Boom Shad is a shad jig with a high profile and a large paddle that gives the bait a really calm, nice action that arouses interest and triggers the biting reflexes of our predatory fish. Really effective for perch and zander! The soft rubber in the bait helps to give a very nice action. It folds easily when fish bite and therefore hooks well. Boom Shad has double-lined colors and printed details. The large 3D eyes act as strike points for the predatory fish to aim at. For extra attraction, Boom Shad is smelt scented. The high narrow body means that the bait is easy to cast and has a stable swimming motion without tipping even when you retireve it quickly. Developed for Nordic predator fishing in close collaboration with Mathias Holgersson.